The Vera and Friends project is a personal journey born out of my own experience of relocating to New York City and the pursuit of meaningful connections. At its core, the mission is to cultivate inclusivity and community, reflecting the ethos of the dynamic urban environment I now call home.
As a designer, it's not only about creating a brand that echoes my experiences but also projecting these values through both conversation and design work. This e-commerce endeavor involves the creation of 360-degree assets spanning digital, print, out-of-home (OOH), and swag. Aligned with the brand's mission of community empowerment, I've developed an alternative logo infused with elements of casual playfulness. The design choices feature a palette of refreshing colors, ranging from neutral to vibrant, intending to spark curiosity and underscore the importance of authenticity. Throughout the creative process, every decision is guided by my overarching mission of celebrating the power of community in the heart of New York City.
